Subject Leads Archives - The Pears Cumbria School of Medicine

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These will generally be used to store a unique identifier to manage and identify the user as unique to other users currently viewing the website, in order to provide a consistent and accurate service to the user. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these cookies, but some parts of the site will not then work. These cookies do not store any personally identifiable information.

Details on cookies can be found below.

Name	Provider	Purpose	Expiration
uw-uid	cumbriamed.ac.uk	Represents a unique user identifier, commonly used to differentiate individual users without storing personal data. This helps track user behavior anonymously.	Persistent
SR	cumbriamed.ac.uk	Server Cookie	Persistent

Targeting/Advertising cookies

These contain a unique key that is able to distinguish individual users’ browsing habits or store a code that can be translated into a set of browsing habits or preferences using information stored elsewhere.

Details of cookies can be found below.

Name	Provider	Purpose	Expiration
_ga	Google Analytics	Records a particular ID used to come up with data about website usage by the user	1 year 1 month 4 days
_ga_#	Google Analytics	Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions.	1 year 1 month 4 days
11002703160	google.com	Used to distinguish individual users by means of designation of a randomly generated number as client identifier, which allows calculation of visits and sessions	Session
g.gif	pixel.wp.com	Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator.	Session
s7	Adobe Analytics	Gather data regarding site usage and user behavior on the website.	Persistent
IDE	.doubleclick.net	Used to measure the conversion rate of ads presented to the user.	1 year 11 months 29 days
_fbp	Facebook	Facebook tracking pixel used to identify visitors for personalised advertising.	2 months 29 days
lastExternalReferrer	Meta Platforms, Inc	Detects how the user reached the website by registering their last URL-address.	Persistent
lastExternalReferrerTime	Meta Platforms, Inc	Detects how the user reached the website by registering their last URL-address.	Persistent
test_cookie	.doubleclick.net	A session cookie used to check if the user’s browser supports cookies.	15 minutes
_gcl_au	Google Ads	Used by Google Ads for experimenting with advertisement efficiency across websites using their services.	2 months 29 days

Functionality & Performance Cookies

Functionality cookies

Will typically be the result of a user action, but might also be implemented in the delivery of a service not explicitly requested but offered to the user. They can also be used to prevent the user being offered a service again that had previously been offered to that user and rejected.

Performance cookies

These are limited to performance and website improvement.

Details of cookies can be found below.

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Niamh Martin

Marwan Bukhari

Michelle Dinsdale

John Wayman

Jacek Majewski

Jon Macklin

Jerome Poppe

Craig Betton

Mark Magas

Name	Provider	Purpose	Expiration
wpEmojiSettingsSupports	cumbriamed.ac.uk	This cookie is utilised to enable emoji support on pages using Wordpress.	Session
PHPSESSID	salesforce-eu.123formbuilder.com	Cookie generated by applications based on the PHP language. This is a general purpose identifier used to maintain user session variables. It is normally a random generated number, how it is used can be specific to the site, but a good example is maintaining a logged-in status for a user between pages.	Session